The Effect of Metacognitive Awareness on Advertising Perception

This study aims to examine the effect of metacognitive awareness on advertisement perception. In addition, differences between relevant variables according socio-demographic characteristics participants are also analyzed. The research is designed in a relational screening model. sampling method chosen for simple random and sample consists 312 university students studying at Tekirdağ Namık Kemal University with this method. A questionnaire form used collect data research. includes demographic information, Metacognitive Awareness Scale, Advertising Perception Scale. Within scope study, descriptive statistical analyzes, correlation analysis, regression t-test, ANOVA analyzes performed. As result investigations, positively affects perceptions informativeness, reliability, economic usefulness. On other hand, it has been determined that negative significant perception value corruption. was participants' advertising levels differed significantly age, gender, marital status, income level, education level.